CRITICAL ANALYSIS ASSIGNMENT
CRITICAL ANALYSIS ASSIGNMENT
Order Description
THE QUESTION OF THE CRITICAL ANALYSIS ASSIGNMENT IS: Advertisers draw on our core values in order to sell products in consumer societies. Analyse: 2014 Mortein
advertisement (print)
What values are being displayed in your selected advertisement and what does this tell us about contemporary Australian culture?
PART A: Primary Source Analysis.
Analysing the following primary source:
-2014 Mortein advertisement (print)
Write a paragraph of approximately 400 words about the primary source that answers the following questions:
- What is this source (including date/location/author)?
- What does the source tell us/show us?
- What was the purpose of its production?
-Who was it produced for?
- What does it tell us about the society in which it was produced?
PART B: Secondary Source Analysis Using the library catalogue, find a scholarly secondary source that is relevant to your chosen question. ( Which I will have inserted
in the attachments) Give the full bibliographic details of the source in the Harvard referencing style. Write a paragraph of approximately 400 words about your chosen
source that answers the following questions:
- Who is the author?
-What is their discipline?
- What is their thesis?
- What are the key points of their argument?
- How is the argument supported by evidence?
- How does it help answer your chosen question?
PART C: Synthesised Paragraph
Write a paragraph of approximately 400 words, incorporating your primary (MORTEIN PRINT ADVERTISEMENT) and secondary sources(Which I will have inserted in the
attachments), that answers your chosen question. There should be at least one in-text reference to both your primary and your secondary source in your paragraph

