current event

Current Event #5Instructions REMEMBER: To receive the full 10 points, each answer must be at least 2 sentences with proper grammar! "More Retailers Offering Free Shipping on Returns", Chao, October 11, 2015 http://www.wsj.com/articles/more-retailers-offering-free-shipping-on-online-orders-1444402553?alg=y 1. Why do retailers feel compelled to offer free returns? 2. Besides the direct costs for the return shipping charges, what other costs are incurred by retailers who offer free returns? 3. How do you think free return shipping impacts consumer behavior? http://www.wsj.com/articles/ikea-tests-movable-walls-for-cramped-homes-1443546181?mod=djem_jiewr_MK_domainid "IKEA Tests Movable Walls for Cramped Homes",Hansegard, Sept. 29, 2015 4. Describe the purpose and goals for Ikea's 'Malmö' experiment. 5. What factors in the external marketing environment led Ikea to develop furniture for smaller spaces? 6. Find any CURRENT (within the last six months) BUSINESS article and summarize in 8 sentences or more. Please do not copy any part of the article in your summary. Cite the source, author, title and date. For example: Wall Street Journal, Marson & Jargon, "Russia Closes Four McDonald's Branches in Moscow", August