Designing and Managing Integrated Marketing Channels
- (a) What are the different types of channel conflicts? (b)What types of channel conflicts exist for Weikang?
- What are the general reasons for trans-boundary sales in China? Explain and discuss.
- How can trans-boundary sales in China be prevented? Explain and discuss your rationale.
- What are the advantages and disadvantages of punishing the Liuzhou distributor?
- (a) Propose a solution for the channel conflicts in Weikang? (b) Justify your proposed solution.
