Evaluate The Performance Of One Company In The Global Hospitality Industry

You Are Required TO Evaluate The Performance Of One Company In The Global Hospitality Industry.You need to prepare a report which critically evaluates the company's corporate governance and financial performance from a range of perspectives. *** COMPANY MUST BE PUBLIC CO.& THE REPORT LOOKS AT THE ENTIRE ORGANISATION WITH ITS GLOBAL BRANDS. eg Hilton International Inc.(2 500 WORDS) .The Capsule Report must present the following: 1. ABOUT US: Who they are, geographic markets,business model, brands and segments they serve, competitive set(2 main competitors and their brands) and comparative advantage. 2. CORPORATE GOVERNANCE: The Corporate structure, key members and background, comparison with 2 main competitors, critical evaluation of Governance policy and rules against the 8 principles of effective corporate governance. 3. COMPANY'S PERFORMANCE ANALYSIS: Critique on the performance of the past 3 years (2013, 2014, 2015 and the projection for 2016) and comparison with 2 main competitors on; Market Capitalisation; Returns (on equity, assets); Profitability; Leverage; Liquidity and Growth. Total Words 2 500