Final Exam International Business
Final Exam International Business
Order Description
Use the concepts learned in the text book. You will be evaluated at how you apply these concepts to the questions. These Essay questions should be well thought out and I expect you to use critical thinking. I will also look for your expansion of the questions and your personal points of view.
1. How did Indomie tackle…
a. Corruption
b. Lack of Infastructure
c. The under developed consumer market
2. If Indomie wanted to expand to other African countries…
a. What international business strategy would you recommend that they use and why?
b. Thoroughly detail what this strategy would entail in the choice country of expansion.
c. Create a corporate structure for Indomie as it expands.
3. Toloram (parent company) has decided to expand their nonconsumption strategy by creating bleach and vegetable oil. These products are used globally.
a. Create a strategy to bring these products (using all concepts like corp strategy, marketing).
b. What are the risks (using language from the text book) and how would these impact an introduction into a developed market?
4. Indomie wants to expand their product offering.
a. Develop a product and explain your reasoning for it.
b. What are the obstacles and opportunities in various markets

