IDEO
IDEO
Watch the documentary on IDEO's Deep Dive (three parts on YouTube) and answer the following questions:
1) What is IDEOs strategy (functional? generic?)? What is IDEO's structure? (simple, functional or multidivisional)
2) What control systems does IDEO use? (describe for each - simple, output and process)
3) Describe IDEOs culture in terms of its norms and values.
http://www.youtube.com/watch?v=JkHOxyafGpE&feature=related
http://www.youtube.com/watch?v=pVZ8pmkg1do&feature=relmfu
http://www.youtube.com/watch?v=nyugyrCQTuw&feature=relmfu
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