In the role of a marketing consultant produce a marketing research report for the East Midlands Trains

In the role of a marketing consultant produce a marketing research report for the East Midlands Trains Marketing Ethics Read these instructions carefully before starting on the exam! Date: March 16, 2012, Time: 13.00-16.00 Place: oP 3 Grades This exam consists of 30 points. A minimum of 50% is needed for a passing grade. There are 8 questions in this exam, please make sure you have all questions. Aids Paper glossaries (foreign language - English - foreign language) are allowed. No phrase books or comprehensive dictionaries are allowed. No other aids are allowed (no translation devices, no calculators or electronic devices of any kind). Instructions Write in the space provided below each question. Do not turn in extra pages or write on the blank pages, they will not be read. Write using normal size handwriting. Unreadable handwriting will be graded accordingly. Your answers to the questions should be clear and concise and when the course literature is referred to in the questions it is: Murphy, P. E., Laczniak, G. R., Bowie, N. E., & Klein, T. A. (2004/2005). Ethical marketing. Upper Saddle River, N.J.: Pearson Prentice Hall.