Individual Sponsorship Proposal

Individual Sponsorship Proposal Order Description Scenario: You are a project manager in an event company (�Your event choice above�) and have to create a sponsorship proposal for your property and present it to a potential new sponsor represented by Mr. Rosenthal. You have to replace an existing high level sponsor for your event in 2017 as your current sponsor will not continue due to financial difficulties. You have identified this potential sponsor who invited you to pitch your sponsorship proposal to their management, represented by Mister Rosenthal. The proposal needs to be bespoke and in line with the potential sponsors communication objectives. You need to show a good fit between your property and their existing brand values. Choose a national project to keep it simple. Country is free of choice. In order to be as realistic as possible you need to research the following elements of your event: The entire event history including scope, type of event, competitors, detailed target audience analysis, main stakeholders, country, region and venue(s) used, main program elements in sufficient detail, season and month of the year as well as occurrence. Further details can be useful and implemented where you see fit, depending on your individual project. The event has to be of a size where all elements of the sponsorship universe are applicable. (minimum 2000 guests or participants). Students, individually will be required to create and submit a detailed Sponsorship proposal for their proposed event and given target client company. Students are required to research and chose an existing event property in the ESE and Hospitality universe. (Fashion, Art, Culture, Sport etc. The event can only be used once by one student.