Intended Learningoutcomes

Intended Learningoutcomes Wordlimit/pagelimit 1800 words/6pages(+/- 10%),plusreferences(Studentsarerequiredto usethe HarvardReferencingstyle). : 1 Researchandevaluatean existingbusiness;defineitsinternalandexternalenvironmentsandidentifya strategyto best alignthebusiness’sinternalcapabilitieswith itsexternalopportunities. 2 Research,defineandarguea businesscaseto justifyanew product. 3 Communicateeffectivelythroughstructuredwrittenargumentina professionalreportformat. 4 Searchfor, locateandevaluatedisciplinespecificinformation. Purpose and aims: Thisassessmentisdesignedtoapplythe knowledgeandskills developedbythestudentstoevaluatingtheexternalandinternal environmentinwhichnewproductistoberealisedanddefiningstrategies appropriatetoitsrealisation.Thebusinessconcept relates toanewproductrelevanttothecompanywhichformstheoverarching focusofthelearning activities ofthissectionof thesubject.Inthisassignment,thestudentisexpectedtoanalysetheexternalandinternalenvironments (SWOT),identifya relevantstrategy(S-0, W-Oetc.), identifyand describeatargetmarket,anddevelopasuitablenewproduct forthe companyto introduceforthistargetmarket. Description of assessment: Eachstudent willbe expectedtochooseacompanyfrom thelistofcompaniesprovided(seetable below).Eachstudent isthen requiredtoconductaSWOTanalysis,identifyingtheinternalstrengths andweaknesses andexternalopportunitiesandthreats ofthecompany.Thegoal ofaSWOTanalysisistoidentifythecriticalfactorsthat mayaffectyourproposedbusinessconcept(or newproduct)andthenbuildonyourstrengthstoreduceyourweaknesses,exploitopportunities andavoidpotentialthreats. Studentsarealso expectedIdentifyanddescribeusingsegmentingvariables,onetargetmarketbeingservedbyyourcompany. Studentsarerequiredtouse3typesofresourcesinthemarketingplan: 1.Industryreports 2.Companyreports 3.Prescribedtextbook NAME OF COMPANIES: McDonald’sAustraliaHoldings 1.    ExecutiveSummary 2.    Introductionand backgroundtothe company Halfa pageexecutivesummary Introductiontothetask,definition,purposeandvalueofa SWOT analysisfororganizations. Introductiontothecompanybeinganalysed–includinge.g.RELEVANT history,currentmarket,productlinesetcPAGE ONE 3.    SWOTtable Ononepage,presenttheSWOTanalysisina tableformat,makingsure toranktheelementsin eachoftheSWOTdimensions. PAGE TWO 4.    Findings a.Explanationofthe SWOTtable Studentsarerequiredtoprovideanoverviewoftheirfindingsand describetheirapproachandchoiceofranking. PAGES THREE 5.    Recommendations a.Targetmarket b.Newproduct description c. Customervalue proposition d.Justificationofthe choiceofnewproduct usingatleastone strategy Identifyanddescribeusing segmentingvariables,onetargetmarket beingservedbyyourcompany. Describeyournewproductdesignedforyouridentifiedtargetmarket. Includetherelevantmarketingmixvariables. Explainthecustomervalueprovidedbyyournewproduct. Explainhowtheirnewproduct‘fits’withtheSWOTanalysisby describingatleastonestrategyprofilebeingaddressed(e.g.S-O,W-O etc.) PAGES FOUR TO SIX 6.    Referenceslistand Appendices. THE Structure Of The Plan Marketing: •    Executive Summary. One Paragraph •    Introduction. One Paragraph •    Strengths Three Points •    Weaknesses Three Point •    Opportunities Three Points •    Threats Three Points •    Strengths Three Paragraphsexplain the three points above •    Weaknesses Three Paragraphs explain the three points above •    Opportunities Three Paragraphs explain the three points above •    Threats Three Paragraphs explain the three points above •    Recommendation •    Target Market •    New Product •    Customer Value •    Reference List