Market Domain

Create an overview of your chosen market domain . This overview will be a survey of the domain holistically in order to describe the marketplace of your chosen market domain and the factors contributing to its development. For example, if you chose the transportation industry and focused on ground transposition, you would discuss the development of the rail or interstate highway systems, the concept of intermodal transportation, deregulati on, environment laws, a nd so forth. You will describe the impact on the marketplace of these new developments and leadership’s response . Specifically, the following critical elements must be addressed: A. Factors : Analyze the factors that contributed to the obsolescence or disso lution of notable companies in your selected market domain in the recent past. Make sure to discuss both inhibiting and ena bling factors in your analysis. B. Impact of Factors : Assess the impact of the factors you analyzed on opportunities for change and inno vation in the business environment of your selected market domain. Guidelines for Submission: Your paper must be submitted as a 3 – 5 - page APA - style Word document with double spacing, not counting the cover page and reference page. It must be in 12 - point Times New Roman font, with one - inch margins and at least three authoritative sources cited in APA format. Instructor Feedback : This ac tivity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more informati on, review these instructions . Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Identification of Factors Meets “Proficient” criteria , and analysis demonstrates keen insight into factors driving change or innovation in business environment Accurately analyzes factors that contributed to obsolescence or dissolution of notable companies in selected market domain in recent past, discussing both inhibiting and enabling factors Analyzes factors that contributed to obsolescence or dissolution of notable companies in selected market domain in recent past, but discussion does not include both inhibiting and enabling factors, or response has gaps in accuracy or detail Does not analyze factors that contributed to obsolescence or dissolution of notable companies in selected market domain in recent past 40 Impact of Factors Meets “Proficient” criteria , and assessment demonstrates keen insight into fa ctors driving change or innovation in business environment Comprehensively assesses impact of factors on opportunities for change and innovation in business environment of market domain Assesses impact of factors on opportunities for change and innovation in business environment of market domain, but assessment is cursory or inaccurate Does not assess impact of identified factors on opportunities for change and innovation in business environment of market domain 40 Articulation of Response Submission is fr ee of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy - to - read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understan ding of ideas 20 Earned Total 100%