Marketing

During the SPA 4 conference someone asked if I could provide a SPI paper example (i.e., a paper done by a previous student). I said yes but realize there is no former SPI paper to share. Why? Because this quarter's SPI grading rubric differs substantially from SPI grading rubrics used in previous quarters. Follow the extensive how to do the SPI paper info in the last two pages of the ESRM 320 syllabus (and pasted below). How to Do the SPI Assignment After you complete the SPA quizzes, write a paper that interprets your SPA summary statistics. The basis for your SPI paper is your completed SPA Data file’s SPA worksheet. • Read again each company’s sustainability report to deepen your understanding of their sustainability performance. • Review your SPA Data file summary statistics. • Do an intra-firm (within) comparative sustainability performance analysis. How did each company perform in terms of the four sub-categories: Human Rights (HR), Labor Practices and Decent Work (LA), Product Responsibility (PR), and Society (SO). For example, did CSX have higher (or lower) Human Rights (HR) performance compared to Labor Practices and Decent Work (LA), Product Responsibility (PR), Society (SO) performances? Labor Practices and Decent Work (LA) performance compared to Human Rights (HR), Product Responsibility (PR), Society (SO) performances? Product Responsibility (PR) performance compared to Human Rights (HR), Labor Practices and Decent Work (LA), Society (SO) performances? Society (SO) performance compared to Human Rights (HR), Labor Practices and Decent Work (LA), Product Responsibility (PR) performances? • Do an inter-firm (among) comparative sustainability performance analysis. For example, did CSX have higher (or lower) Human Rights (HR) performance compared Fluor and UPS? Higher (or lower) Labor Practices and Decent Work (LA) performance? Higher (or lower) Product Responsibility (PR) performance? Higher (or lower) Society (SO)? • Then rank the case study companies from highest to lowest, in terms of their overall sustainability performance (last item in the grading rubric). • Write a paper describing your interpretation findings. A) Organize your paper according to the grading rubric using the organizing template (next page). B) Write a comprehensive and thorough interpretative paper. Provide examples from the sustainability reports, and compare the companies in terms of their summary descriptive statistics in the SPA Data Answer file provided by Dr. Paun after the last SPA quiz. C) Proofread to check spelling, grammar, clarity, and check to make sure that your paper answers all of the grading rubric questions, is not above or too far below the page limitation (see below), and that you have not pasted text from online documents or those written by others. • Maximum paper length is 8 pages and should be single spaced, .5 inch page margins, with your choice of font type/size. If you want to include citations, figures, or tables, then put those in an appendix (which will not count in the page total). Citations are not required. Your paper must be uploaded on Canvas on or before the due date and time. Organizing Template Below is a template with the SPI grading rubric items listed as SPI paper sections. Organizing your paper so that it follows the grading rubric is good insurance for covering all items in the grading rubric. • Intrafirm Comparison of Human Rights (HR), Labor Practices and Decent Work (LA), Product Responsibility (PR), Society (SO): CSX • Intrafirm Comparison of Human Rights (HR), Labor Practices and Decent Work (LA), Product Responsibility (PR), Society (SO): Fluor • Intrafirm Comparison of Human Rights (HR), Labor Practices and Decent Work (LA), Product Responsibility (PR), Society (SO): UPS • Inter-firm Comparison of Human Rights (HR) Among All Three Companies • Inter-firm Comparison of Labor Practices and Decent Work (LA) Among All Three Companies • Inter-firm Comparison of Product Responsibility (PR) Among All Three Companies • Inter-firm Comparison of Society (SO) Among All Three Companies • Summary rank of which companies had the highest, second highest, and the lowest overall sustainability in terms of mean points (performance), percent of indicators reported (transparency), and weighted mean (reflects performance and transparency combined)