Put yourself in the position of a marketer who wants to market an existing product or service. Write a paper explaining how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.
Be sure to cover the following:
The big picture; why an STP approach is appropriate
How the market may be segmented
Targeting plans; market attractiveness
Positioning strategy utilizing the 4P’s of marketing
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.
