Marketing Communications

Marketing Communications Order Description This task is case analysis report. You must use case study to write answers to the following questions: 1. The launch of New Coke turned out to be a nightmare for Coca-Cola. Discuss the marketing implications of introducing New Coke. 2. Was it necessary to re-formulate New Coke? 3. Did market research actually fail in this case? How would you avoid such mistakes if you were a market researcher? Is is actually possible? Requirement: 1. Read the cases carefully and thoroughly 2. Investigate and analyse the situation described in the cases – Do extra research for more information whenever needed – Apply relevant marketing and/or IMC theories to the analysis 3. Report your answers to all the questions attached to each case Assessment Criteria: 1. Thorough understanding of the cases 2. Questions fully answered 3. Original and critical thinking in case analysis 4. Application of relevant theories 5. Logical and convincing arguments 6. Clear presentation – Reports well written without errors in spelling, grammas, punctuation, etc. – Proper referencing manner (follow Harvard Style in referencing. Details available in the library website) – Any content beyond the page limit will NOT be read nor assessed