marketing discussion questions, 2-3 paragraphs each

Discussion Topic #7 Internet Advertising 1. Find an example of some unique or innovative way that companies are utilizing Internet advertising (higher the points for the more unique and/or current ways it's being used). 2. Find an example of what you believe is an effective non-traditional advertising medium. 3. Make sure you describe your examples, do some digging to determine if they are possibly effective, identify any possible trends you have found in either of your examples, and/or anything else that is current, and preferably up and coming in these areas. Please answer all of these questions and remember to include sources/citations. Try to "wow" us if you can! Let us know where these media types are heading so we can be on top of it all. Have fun! Discussion Topic #14 Discussion Board Post #14 We’re busy! So I ask you, are combo stores a customer-focused decision or a supply chain management-driven strategy to lower the businesses distribution, fixed-costs associated with operating a building, lower employee payroll costs, reduce IT services, etc.? Or Both? Please think about how you spend money and shop and relate your opinion to this topic of combo stores. See the two articles below to get you started on the topic. Home Goods/Marshall’s – same company http://www.washingtonian.com/blogs/shoparound/shopping/the-new-tjmaxxhomegoods-combo-store-opens-sunday-in-georgetown.php http://www.mlive.com/business/west-michigan/index.ssf/2013/03/homegoods_opens_first_grand_ra.html Discussion Topic #15 Discussion Board Post #15 Costco is a very innovative and aggressive store when it comes to private label (often called "Store Brand"), Co-Branded Products (Kirkland/Campbell's Soup!), aggressive attacks on industry leaders (Tide detergent from Proctor and Gamble), and category disruption (Private Label alcohol). In today's digital world we have access to information to see who manufactures the store brand product. I was able to find out that Costco's baby formula was manufactured by Abbot Labs who makes the national brand Similac for nearly twice the price! I am posting links to three short articles on Costco and their use of Kirkland Store Branding. Please share you opinion on how Costco is pushing their Kirkland brand products and if this marketing technique helps differentiate their business. Do the publication "Costco Connection" help with how their educated, and wealthy customers view quality and define quality? Any and all thoughts and comments are appreciated! http://www.costcoconnection.com/connection/201209?pg=63&search_term=private%20label%20vs%20national&doc_id=-1&search_term=private%20label%20vs%20national#pg63 http://www.costcoconnection.com/connection/201104?pg=94#pg94 http://www.costcoconnection.com/connection/201009?pg=70&search_term=kirkland%20beer&doc_id=-1&search_term=kirkland%20beer#pg70