Marketing innovation

Marketing innovation Order Description a marketing report. For this report u have to research the Apple Air pod, and analyse the whole product in three perspectives. You do not have to write any introduction or conclusion in this report. You only have to analyse the product according to those 3 perspectives. In this report, you have to act as a marketing consultant to understand a product in different perspective and analyse it, and come up with recommendations. Few special requirement: 1. Precise wording: no waffling and wordy paragraph 2. formally written 3. be analytical not descriptive 4. use harvard style referencing 5. this is a postgraduate paper , so please write in a professional way 6. Please try to reference from proper websites that can be used for referencing Book: The 4 A's of marketing: creating value for customers, companies and society (Jagdish Sheth?Professor Jagdish Sheth?Rajendra Sisodia)< This book can provide basic information and explain to you what is acceptability, affordability and awareness. Please please please read it before you start writing the book, because understanding the proper concept is very important. and you can find it on google book   1)acceptability (275 - 300 words) Definition : The extent to which the firm’s total product offering meets and exceeds the needs and expectations of customers in the target market ?Functional ?Psychological What you have to write: - analyse the product current situation of acceptability by looking at their market report and news - does people really use the product ? do they like it and accept it both functionally and psychologically? - analyse what is Apple's aim regarding the acceptability about airpod - what suggestion is given to the marketing strategies about the acceptability? which part do they not doing well and how should they improve it? >To propose coordinated actions to enhance acceptability. Sources: Sheth & Sisodia, Chapter 3 (basic theoretical concept) 2) affordability (275 - 300 words) Affordability:The extent to which customers in the target market are economically and psychologically willing to pay the product’s price (monetary as well as non- monetary) ?Economic ?Psychological What you have to write: - analyse the product current situation of affordability by looking at their market report and news - analyse what is Apple's aim regarding the affordability about airpod - what suggestion is given to the marketing strategies about the affordability? which part do they not doing well and how should they improve it? >To propose coordinated actions to enhance affordability. Sources :Sheth & Sisodia Chapter 4 (Basic Theoretical concept) 3)awareness (275 - 300 words) The extent to which customers are informed regarding a product’s characteristics, are persuaded to try it, and are reminded to repurchase it ?Product knowledge ?Brand awareness What you have to write: - analyse the product current situation of awareness by looking at their market report and news - analyse what is Apple's aim regarding the awareness about airpod - what suggestion is given to the marketing strategies about the awareness? which part do they not doing well and how should they improve it? >To propose coordinated actions to enhance awareness. Sources :Sheth & Sisodia Chapter 6(Basic Theoretical concept)