MARKETING MANAGEMENT

Please go to http://www.pearsonhighered.com/casepilot/casepilot.html and choose “Grand Summit” and follow the instructions. This tool will help you understand how you can analyze a case. In order to make it much more clear for you. Note: please try to keep it short and clear (maximum 1100 words) We are analyzing “Uber Case” Those are the guidelines that we should follow: Step 1: SWOT Analysis (key points) Step 2: Issues Identification Step 3: Issue Ranking Step 4: Problem Statement Step 5: Recommendations Step 1: SWOT Analysis (key points only for this part please) Strengths: Weaknesses: Opportunities: Threats: Facts: Step 2: Issues Identification Explain why each point in the strengths, weaknesses, opportunities, threats, facts is a strength…etc. Step 3: Issue Ranking Rank the SWOT points whether they affect “short-term or long-term decision”; and explain why? For instance, strength: 1) short term 2) long term and so on. Step 4: Problem Statement Write a problem statement that summarize the short-term issues. Step 5: Recommendations (please try not using the word “should” in this part and instead, use “could, may, might”