Marketing Plan - ENTR415 I001

Assignment 1 - Building Your Marketing Plan - Marketing Essentials One of the primary deliverables in this course is the development of a marketing plan. Based on the information generated through the brainstorming sections of the Week 1 Reading, and formalized via the building your marketing plan sections, summarize your research and information in the Building Your Marketing Plan - Marketing Essentials worksheet, and submit it for grading. Please note that you are submitting a summary document this week. It is understood that this is a work in process, and that what is submitted may not be finalized. The more detailed information developed in the following sections of Building Your Marketing Plan should be retained and used for your full marketing plan that will be due at the end of the term. If you were unable to fully complete these sections, you will want to revisit them in the following weeks. Why Customers Buy From You Target Market Characteristics Competitive Analysis Acquiring and Retaining Customers Brand and Core Message Your Brand Identity Marketing Goals