marketing planning and promotion

marketing planning and promotion Order Description You are required to assume the post of marketing manager for your organization that has to critically review the current marketing and promotion policies of your organization with respect to a particular product/service or line of products/services .you are required to prepare a marketing plan to amend, improve or extend the existing policies /practices . your plan should include a section dealing with promotion policy in particular . The plan should be in business report format and not exceed 4500 words in length (plus or minus 10%) and should specifically include : An industry /market /competitor analysis An justification for the launch/ re-launch of the new /modified product /service An outline of major marketing opportunities for the new/modified product/service A recommended marketing strategy based upon segmentation ,targeting and positioning The marketing strategy to detail marketing mix variables The proposal of promotion plan and the optimum promotional mix A marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service Demand forecasts based upon known demand for the organizations products/services allied to sales targets A contingency plan A conclusion A bibliography ( Harvard system of referencing ) Use of course material and models from recommended and additional sources Currently 3 writers are viewing this order Marketing Planning and Promotion Programme Executive MBA Awarding Body: Plymouth University Module Leader lan Robson Format: Business report format required which requires succinct expression of ideas and facts. structured progression of stages of analysis, executive summary and conclusion. Any special requirements: Word Limit: 4,500 words (with 10% plus or minus leeway) Deadline date for submission: Monday 7 September 2015 Learning outcomes to On completion of the module students should be able to: be examined in this 1. Demonstration of an understanding of the theoretical assessment basis and principles of marketing planning. 2. Application of the principles of marketing planning to the circumstances of particular organisations. 3. Analysis of the theoretical and practical factors underlying relations with customers and methods of improving customer communications. 4. Analyse the nature of promotion policy and the ways in which the various constituents of the policy can be organised to interact to maximise effectiveness. Percentage of marks This assignment is worth 100% of the total marks for the module awarded for module: Explanatory comments on the assessment criteria