National sales manager of a small distributor that sells products

    You have been named the national sales manager of a small distributor that sells products to electronics retailers. You know this is a highly competitive field. You decide you need a reward system for your sales staff in addition to their compensation. You present your idea to the executive vice president of marketing who agrees and asks you to develop a reward program and present it to leadership. Your presentation must address these elements of your reward plan: three objectives your plan is designed to accomplish, the primary elements of your plan—one being a sales contest, a description of the plan for the salesforce, the rules for the sales contest (e.g., How will you select the winner or winners? What is the prize?), and a way to evaluate the effectiveness of the plan.