Netnography of the communication of a populist movement
Netnography of the communication of a populist movement
Order Description
Netnography of the communication of a populist movement – 25%
4-6 pages
In this assignment, you will conduct a netnography of online conversation between the leaders of a European populist movement/party and the citizen interacting with
politician’s mass-self communication platforms (blogs, social media profiles, newsletters), underlying the way they communicate to the public and how their messages
are received, reinterpreted and commented by the active audiences. The paper should include the following components:
What should be covered in the paper:
1. Brief description of the movement/politician/political party you selected and the reason for your selection
2. Brief description of the media system and its relationships with the political system
3. Application of the netnographic methods to analyze the interaction between political players, audiences and the media imagery (pop culture)
4. Analyze especially the interaction between visual and written contents
5. Concluding remark
6. References
Steps used in the paper:
Step1 Definition of research question, Social sites or topics to investigate
Step 2 Community identification and selection
Step 3 Community participant – observation (engagement, immersion) and data collection (Ensure ethical procedures)
Step 4 Data analysis and iterative interpretation of finding
Step 5 Write, present and report research finding and/or Theoretical and/or policy implications.

