People to People - Week 3 - ENTR415 I001

Building Your Marketing Plan - Person-to-Person Marketing One of the primary deliverables in this course is the development of a marketing plan. Based on the information generated through the brainstorming sections of the Week 3 Reading, and formalized via the building your marketing plan sections, summarize your research and information in the Building Your Marketing Plan - Person-to-Person Marketing worksheet. You will not be submitting this for grading. The more detailed information developed in the following sections of Building Your Marketing Plan should be retained and used for your full marketing plan that will be due at the end of the term. If you were unable to fully complete these sections, you will want to revisit them in the following weeks. Your Networking Group List Your Elevator Pitch Your Networking Membership ROI Networking Budget Your Customer Communication Tactics Your Referral, Affiliate, and Loyalty Programs Generating Buzz Your Word-of-Mouth Marketing ROI Word-of-Mouth Marketing Budget Your Trade Show List Your Trade Show ROI Trade Show Budget What's the Hook Your Press Release Your Press Kit Your Media Contacts Your Public Relations ROI Public Relations Budget Assignment 3 - Your Elevator Pitch/Presentation Develop the elevator pitch for your organization. Your elevator pitch should be no longer that two minutes. The worksheet provided in the person-to-person marketing section of your text entitled Your Elevator Pitch will provide the detail of the types of information that should be included in this brief presentation. For this assignment you will need to record your elevator pitch and save it in the Kaltura environment. Please see the supporting materials attachments on Kaltura in the assignments area. Additional information on Kaltura can also be accessed by using the following link. https://edge.apus.edu/access/content/group/business-common/ENTR/ENTR415/Kaltura_Quick_Guide_2.pdf