propose a promotional campaign designed to attract a new market for Canterbury Tales

Topic: propose a promotional campaign designed to attract a new market for Canterbury Tales Order Description The report should: -Briefly introduce both the company and explain the tourism products offered.(dont change the product ) -Use segmentation techniques to identify the key markets targeted by the business.(explain from theory what segmentation is then apply ) -Suggest a new market which could be targeted by the business.(not more of the same market/ write chatacteristic of new market age,behaviour) -Select and explain three different promotional activities which could be used to attract this new segment (specify in percentage how many customers is it going to bring) -Provide an approximation of the costs for your proposal in one paragraph (also use a table, - keep promotional campain in scale for business, a realistic amount in relation to the budget currently used for marketing) -Report style of writing: using headings,subheadings,bullet points -Introduction and product-around 500 words -Do not provide marketing plan/swot/pest -Do not write what they are doing wrong -The aim of report is to propose a promotional campaign