puma
Within the context of the sustainability report of PUMA you are required to critically discuss Gray’s (2010) statement. Your essay should draw upon relevant academic literature and discuss a theoretical framework that could be used to support your argument. Your essay should specifically consider the following issues:
a) To what extent does the sustainability report comply with the GRI’s Sustainability Reporting Guidelines G4?
b) How the sustainability report compares to what is known from the academic literature on this subject?
c) Whether the sustainability report is (or should be) assured? And, if so, what level of assurance is provided?
Your essay should conclude by discussing the extent to which you agree with Gray’s (2010) statement. The essay should not exceed 3,000 words (word count should be included in the front cover of the assignment). The essay should be typed using Times New Roman font size 12, single spaced and on both sides of the paper. Essays should cite and reference academic journal articles. Both summative and formative feedback will be provided via standard coursework feedback sheet. THE COMPANY IS PUMA and I have provided a sample paper about what should be done, use the paper as a guidance, don't copy paste from it. The writer should check the lectures which will uploaded , and the CSR reports for PUMA company in 2013.
http://about.puma.com/damfiles/default/investor-relations/financial-reports/en/2013/PUMAGeschaeftsbericht2013_en-b7649938cfacb27feefc674ba0c69eba.pdf
All in all, these are the parts that should be included: 1) introuduction about the company and whats the objective of this essay 2) extent of compliance with GRI's Requirements (GRI4) 3) Report analysis of academic theory and framework 4) assurance levels and analyzing it 5) Conclusion and whether the writer agrees with Grays (2010) quote or not.less
Academic Year 2015/16
Module Name: Sustainability Accounting and Accountability
Coursework Title:
Sustainability Accounting Case Study
Task Details/Description:
“It is increasingly well-established in the literature that most business reporting on sustainability and much business representative activity around sustainability actually have little, if anything to do with sustainability.” (Gray, 2010, p.48)
Within the context of the sustainability report of an organisation of your choice) you are required to critically discuss Gray’s (2010) statement. Your essay should draw upon relevant academic literature and discuss a theoretical framework that could be used to support your argument. Your essay should specifically consider the following issues:
a) To what extent does the sustainability report comply with the GRI’s Sustainability Reporting Guidelines G4?
b) How the sustainability report compares to what is known from the academic literature on this subject?
c) Whether the sustainability report is (or should be) assured? And, if so, what level of assurance is provided?
Your essay should conclude by discussing the extent to which you agree with Gray’s (2010) statement. The essay should not exceed 3,000 words (word count should be included in the front cover of the assignment). The essay should be typed using Times New Roman font size 12, single spaced and on both sides of the paper. Essays should cite and reference academic journal articles. Both summative and formative feedback will be provided via standard coursework feedback sheet.
Module Learning Outcomes Assessed:
Professional Skills: Use sustainability accounting tools and techniques to aid decision making within organisations;
Intellectual Skills: Critically assess and engage with the limitations of traditional accounting model ;
Knowledge & Understanding: Discuss an alternative form of accounting which addresses the social and environmental performance of organisations.
Presentation Requirements:
Word Count: 3000 words including footnotes and bibliography
Font Size: 12
Line Spacing: 1.0
Submission Date & Time:
13th January 2016 (12pm, midday)
Assessment Weighting for the Module:
100%
Assessment Criteria
90% of the marks are available for addressing the three questions by using an appropriate theory and 10% for presentations, structure and references.
Ethical Requirements
Not applicable
Essential Reading for Coursework Task
Gray, R. 2010. Is accounting for sustainability actually accounting for sustainability…and how would we know? An exploration of narratives of organisations and the planet. Accounting, Organizations and Society, 35(1): 47-62.
GRI. 2013. Sustainability Reporting Guidelines [G4]. Amsterdam: Global Reporting Initiative (GRI).
All other readings suggested in weekly lectures.

