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Random Order Description The 60 million Americans born between 1979 and 1994 will be a sizable market force in the years to come. Though this generation and its vast spending power are enough to whet marketers’ appetites, there may be problems on the horizon for organizations that are banking on attracting this dynamic market. First, this market is highly tech-savvy and expects communication from marketers to be just as savvy. Text messages via cell phones, high-speed links (broadband) with music and video venues, and instant messaging are but a few of the communication channels that this generation expects marketers to master if consumption dollars are to flow their way. Second, this generation wants to use communication to link itself with organizations as well as other members of the generation. The popularity of video games that allow for multiple players in different parts of the country and the usage of cell-phone text messages to participate or vote in television reality shows such as American Idol show the degree of commitment to new communication forms. Finally, this generation is accustomed to devices that allow viewers to bypass traditional communication formats (“zap” through commercials) and get right to the programming. To effectively communicate with this generation, organizations will have to try new communication venues such as product placement in visual programs and digital billboards in such places as stadiums and shopping malls. Using a search engine of your own choosing investigate product placement. Learn how the process works and why it can be a lucrative channel of communication for a marketer. Using a search engine of your own choosing investigate digital billboards and similar visual presentation formats. Write a two page (600 word) paper explaining what you learned about product placement and digital billboards. End this paper with a list three other communication techniques that might be used to stimulate attention and response from this generation. Explain your rationale in making your suggestions. Include a bibliography listing the articles you read for this assignment.