Steven Carpenter at Cake Financial”.

  the Harvard Business Case “Steven Carpenter at Cake Financial”. Questions: 1. Name three key market insights that Steve Carpenter derived from his research and explain the main opportunity he saw. (2 points for each insight and 4 points for the opportunity explanation ‐ 10 points total.) 2. Why did Carpenter build the back‐end first? Was this a good idea? Why or why not? (10 points) 3. Why did Carpenter participate in the TechCrunch competition? Was this a good idea? Why or why not? (10 points) 4. Was Cake’s prediction about their viral coefficient correct? What were the implications of the accuracy of this prediction? What did Cake do in response to their customers’ actual viral coefficient? How would you evaluate their response to this information? (10 points) Do you see anything that might hint toward a low viral co‐efficient in the market research data? (5 points) 5. Discuss three prominent ways in which Tonie added value to Cake. (10 points) 6. Based on Lean Startup principals describe three mistakes made by Cake Financial (two sentences to explain each mistake) and for each mistake how Cake could have employed relevant Lean Startup solutions to address these problems (one to two sentences each.)