Survey Research Method

Please answer Sample Question 1 for Final Exam that is in a file #1. Please follow the instructions, suggested solution and marking criteria form file#2. I hope you will get all the understanding from file#2 that how to solve Sample Question 1 for final Exam in file#1. Please allocate my assignment to Writer #U275283 because he has already done a great job for me. Question 1 [4+9+6+6+6=31 Marks] A frozen food company is interested in examining how people attitudes relate to food choices behaviours. In particular, company is interested in the following research questions RQ1. Are food choices behaviours related to a person’s perception about food choices? RQ2. Are food choices behaviours related to the importance a person places to what extent is health a consideration when making choices about food? RQ3. Are food choices behaviours related to how concerned a person to what extent is convenience a consideration when making choices about food? a) For the research questions above, list the variables you would need to measure to answer each of these questions and, next to each variable, indicate whether it is a behaviour, attitude or perception. b) Choose any two of the research questions given in part (a) and write the multi-item scales necessary to gather the required data. Make sure you clearly label each of your scales with the variable that it is designed to measure. Your multi-item scales should have 4 items each. c) Write three different behavioural questions that measure different facets of food choices behaviour and would be suitable for answering the research questions from (a). In addition, the company would like to answer the following question. RQ1. How do food choices behaviours vary across demographics? d) Excluding age, list 3 relevant demographic variables that are likely to be of interest. In each case clearly explain why you think that demographic variable is interesting for this particular research question. e) Write the questions that you would include in your questionnaire to capture the demographic data you specified in part (d). Question 1 [4+9+6+6+6=31 Marks] The Australian government wants to investigate recent claims in the media about the level of illegal downloading of television shows by Australians. In particular, they are interested in the following research questions: RQ1. Is illegal downloading behaviour related to a person’s perception of the cost of legal online downloads of television shows? RQ2. Is illegal downloading behaviour related to the importance a person places on law and order? RQ3. Is illegal downloading behaviour related to how concerned a person is about the success of the Australian film & television industry? a) For the research questions above, list the variables you would need to measure to answer each of these questions and, next to each variable, indicate whether it is a behaviour, attitude or perception. Illegal downloading behaviour – behaviour Perception of cost of legal downloads – perception Importance of law & order - attitude Concern for Aus Film/Tv industry - attitude ½ for each variable and whether b, a or p b) Choose any two of the research questions given in part (a) and write the multi-item scales necessary to gather the required data. Make sure you clearly label each of your scales with the variable that it is designed to measure. Your multi-item scales should have 4 items each. Scale 1 – 4 marks (1 per appropriate scale item) Scale 2 – 4 marks (1 per appropriate scale item) Note – scale items must fit the topic (ie importance of law & order is not about downloading) 1 final mark for appropriate options that match scales (ie strongly agree to strongly disagree) c) Write three different behavioural questions that measure different facets of illegal downloading behaviour and would be suitable for answering the research questions from (a). For each behaviour 2 marks (2/2 for well worded and appropriate, 1/2 for minor issues) In addition, the government would like to answer the following question. RQ4. How does illegal downloading behaviour vary across demographics? d) Excluding age, list 3 relevant demographic variables that are likely to be of interest. In each case clearly explain why you think that demographic variable is interesting for this particular research question. 1 mark for each sensible variable, 1 for each clear explanation e) Write the questions that you would include in your questionnaire to capture the demographic data you specified in part (d). 2 marks each (2/2 for well worded and appropriate, 1/2 for minor issues)