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Market research

The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this...

Market Research

    Imagine that you are at the head of an insect-based snacks company based in Belgium which has been up and running successfully for several years. Until now, your products have always been sold in plastic packaging. However, consumers, the government and...
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