Prior to beginning work on this discussion, you must locate and read two articles about the marketing battle between Anheuser-Busch and Budejovicky Budvar.
One company is from the United States and the other is from Europe. Discuss the difficulties that both faced in operating in international markets. How might leadership from both companies been able to avoid some of the difficulties that you discovered? Discuss two lessons that you learned from the articles about entering your business into international markets.
