Topic: Assessed Element 2 – Individual integrated campaign plan

Order Description produce a campaign plan for Resorts Word, Birmingham Autumn Weekend Break campaign in line with the assessment brief. You will present your plan as a written document using Fill’s Marketing Communications Planning Framework (MCPF). It must be of a professional standard and detail your recommendations in response to the brief. There is no set format in terms of presentation and marks will be awarded to students who adopt a highly professional and creative approach appropriate for a marketing communications agency. Your plan should include all elements of the MCPF and be presented in a logical manner using the framework. When devising your plan, credit will be given to the structure, presentation and ideas demonstrated but it is also vital that all recommendations are fully justified, using appropriate theory and practice based evidence, to show how and why they will achieve your campaign objectives.