Topic: CORPORATE VENTURING2
Order Description
It's so important to me to cover all assignment instructor .This assignment like take home exam its worth 50% of my total mark .Please do your best and make perfect ...There is no time for me to make revision or adjustment be careful during reading the assignment guide
Individual Report
• This is a 2000 word report (maximum)
• This report must be presented in a professional academic report manner (cover page, table of contents,
use headings/subheadings, include page numbers, be formaVed with square paragraphs etc.)
Scenario
• You have been contacted by the major shareholders at General Motors (USA) to provide an accurate and current analysis of their Holden subsidiary.
• Subsidiaries are a common feature of mul\na\onal corpora\ons who generally organise their businesses into na\onal and func\onal subsidiaries
• A subsidiary is a business/organisa\on that is completely or partly owned (major shareholder) by the parent organisa\on and thus the parent organisa\on normally controls the ac\vi\es and policies of the subsidiary (therefore, Holden is the Australian arm of General Motors).
• So you are working as a consultant to suggest a new (internal, external or partnership) venture, (on an based analysis of the Holden subsidiary) which will create rapid growth.
• The report should be addressed to/wriVen for the shareholders of GM.
Before you commence the assignment...
It is recommended you complete an external, industry, compe\tor and internal analysis to iden\fy a relevant opportunity.
From your analysis you should be able to clearly iden\fy the customer need and \ming (opportunity).
It is suggested you used the following theories/ models to help...
I will upload assignment instructor
Recommended Report Structure
• IntroducBon (to the report and iden\fy the purpose)
• Background of GM (this should be brief but iden\fy the core competencies)
• Recommended new venture proposal (give this sec\on the \tle of your venture)
– Venture descripBon statement
(including how this venture will be established and create rapid revenue growth)
– MarkeBng
(iden\fy target market, market posi\on, market share, your compe\\ve advantage, & pricing strategy to penetrate & maintain the market to produce profits)
– OperaBons
(the mode & general opera\ons of the venture should be explained; all resources other than finance should be iden\fied here; consider the impact of the new venture on Holden/GM’s current opera\ons)
– Management
(iden\fy the key people involved; & added assistance of consultants, directors etc.)
– Financials
(present & jus\fy a budget; consider opera\ons & stages of financing; iden\fy sources of funds)
– CriBcal risks
(analysis of foreseeable problems & suggest solu\ons – minimum 5 required)
– Harvest strategy
(outline the plan for con\nuity or disposal of the business; consider leadership & assets)
– Milestone schedule
(\metable or chart, with explana\on, to demonstrate when each phase of the venture is to be completed; deadlines & milestones must be clear)
• Summary
• Appendix (if required)
• Bibliography

