Topic: international business
Order Description
The assignment was a 2500 word piece assignment , done by a writer on master assignment, however the area i want editing is about 825 words ,the writer failed to link this part to the case study i sent.
will attach the case study and details.
Also needs to be harvard referenced (docent have to be a specific amount)
1. Value Chain and standardisation vs. local adaptation. marks
a. Has the student correctly used Porter’s Value Chain model as it relates to the Burberry business in China and identified a number of areas of the Burberry business that are standardised or adapted for China? 10
b. How well has the student explained why parts of the business have been standardised and why other parts have been adapted for the Chinese market? How much evidence have they used to support their explanation and how well reasoned is their rationale? 5
c. At what level of detail and evidence has the student explained how these standardisations or local market adaptations deliver competitive advantages (or avoid competitive disadvantages) in China? 15
I have already attached the Burberry case study and below is the marking scheme to the part of the assignment that I need editing , I will attach this part of the assignment that needs editing.
Attached is a case study on Burberry, which contains some relevant information. You will need to carry out more extensive research in order to complete your assignment successfully. The case study does NOT include all the information you need. The additional sources of information you will use for your assignment will be of a "secondary" nature i.e. will be readily available from existing published sources such as the internet. Referenced HARVARD style.
The previous writer didn’t take the points above into consideration and failed to answer the above, I’ve tried to break the point down further:-
• Using the Value chain how has Burberry kept parts of their business area in China standardised
Also
• Using the value chain Identify and explain how and why ,Burberry has adapted other parts of their business to China.
• Explain how these standardisations and local market adaptations deliver competitive advantages or avoid competitive disadvantages for Burberry in China?

