Topic: Marketing Management

Order Description The term 'experiential marketing' implies that potential clients are encouraged to experience a product or service before they buy it. It may also be a means of promoting a brand without immediate sale. A one page report should be prepared giving an example of experiential marketing with which you are familiar or (better still) have experienced. Please use one of the following 2 books to cite as a reference. 'Sustainable Marketing' by Martin & Schouten or 'Let my people go surfing' by Chouinard.