Topic: (speech)

Order Description Elevator Speech Worksheet The following outline is suggested as a guideline to assist you in preparing a strong elevator pitch or brief presentation about an idea - generally your company overview. Prepare an outline of your speech by answering the following questions: • 1. Your name or team • 2. Company name and brand, slogan, or sound byte • 3. Core product or service: • 4. Primary customer or market: • 5. What differentiates you from the competition? • 6. Contact information - can repeat #2 and hand business card as appropriate Finalize your speech. Return to your responses above. Remove the questions and paste your words into sentences for a quick message. Eliminate unneeded adjectives and stick to crisp, concise words that are easily understood and repeated. Many public relation firms and speech consultants provide feedback to executives and company leaders on their ability to "pitch" their company in a consistent and compelling manner. They may pose various scenarios wherein the presenter is posed with multiple situations from which to respond. It is also useful to video the presentation in order to provide your personal critique. Did you answer the following? • Who am I? • What do I offer? • What problem is solved? • Why is my solution better than others? • Why should the listener care and what should they do as a result of hearing this message? Check to ensure that you have provided: • An attention-grabbing first line or introduction • Description of the people behind the business • Precise description of your product or service and its market • The benefits of investing or doing business with your company • Be prepared to customize a call to action - the reaction you anticipate from your listener • Always end with you - how do they contact you? Now - write bullets from your speech so that you can deliver it so that it will not appear canned or memorized. Utilizing this technique, your words will flow smoother and appear more sincere. Always make certain your customized speech includes those key bullets. • Company • Core product or service • Customer • Competition • Contact