Topic: Strategic Marketing Plan of ( the company name )

Order Description , You are free to choose the company that you will write about. And i will upload a file to explain every thing about the assignment. Also, will see some articles to help you understanding some data about each company. The references it should be form Strategic Marketing books and any thing for the company. 3000 Words Knowledge and Understanding On successful completion of this module students will be able to:- 1. Critically evaluate the links from the corporate to the marketing strategy and methods of delivering an organisations corporate mission and vision. 2. Develop marketing strategies to establish an organisation’s global competitive and sustainable stance to achieve the organisation’s strategic intent and deliver its value proposition. 3. Develop strategic marketing plans, using synergistic planning processes, ensuring they are within the resource capabilities of an organisation. Details of the task - Address the following question: Each student will carry out a study of a company1 applying the various marketing strategy-related tools and concepts covered in the module. You will develop feasible marketing strategies plan, using synergistic planning processes,to establish an organisation’s global competitive and sustainable stance to achieve the organisation’s strategic intent and deliver its value proposition. 1Students should select one of the following companies: Facebook, Wikipedia, Uber (with a focus on the UK market), Airbnb (with a focus on the UK market), and Alibaba. Students will have a better understanding of this assignment if they read some of the following articles: Libert, B., Wind, Y(J), and Fenley, M.B. (2014), “What Airbnb, Uber, and Alibaba have in common”, Harvard Business Review, available at: https://hbr.org/2014/11/what-airbnb-uber-and-alibaba-have-in-common. McRae, H. (2015), “Facebook, Airbnb, Uber, and the unstoppable rise of the content non-generators”, The Independent, available at: http://www.independent.co.uk/news/business/comment/hamish-mcrae/facebook-airbnb-uber-and-the-unstoppable-rise-of-the-content-nongenerators-10227207.html. As a guide you should2: • Summarize your findings through executive summary. • Introduce your chosen company in terms of its recent performances, such as marketing activities and financial performances. • Apply suitable marketing tools to analyse your chosen company o The current situation analysis – macro environmental. o The current situation analysis – your market place. o The current situation analysis – your customers/prospects. o The current situation analysis – your brand(s). • Provide strategic marketing plans (recommendations)to your chosen company o Your marketing objectives and goals. o The target audience. o The marketing strategy . • Present your work effectively. 2Students are required to produce the report in the form of a marketing plan. The following materials might be useful: CIM marketingexpert. (2015), Marketing Plan. Available at: http://www.cimmarketingexpert.co.uk/Templates/1212 Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic. Your work must be correctly referenced throughout in the Harvard format. Your assignment should be word processed and produced in an appropriate academic style. The font should be 12, and be double spaced. The work should be completed on an individual basis. WARNING – ACADEMIC MISCONDUCT • Quoting more than 100 words of text verbatim even with attribution to the source