What is the best policy options are for protecting children from problematic media influence and socialization in a "free speech" society. Since children also watch adult media content, how would your policy strategies take this into account?

4. What is the best policy options are for protecting children from problematic media influence and socialization in a "free speech" society. Since children also watch adult media content, how would your policy strategies take this into account? -Are we better off to hear stories that are not oriented to easily sell merchandise. The story space will be impacted - “The adoption of regulations to reduce the extent and impact of commercial promotion of energy-dense foods and beverages aimed at children is one of the principles suggested by the World Health Organisation (WHO) to guide the actions intended to counteract the increasing prevalence of childhood obesity as a public health problem in Europe” (Davo-Blanes & Ortiz-Moncada, 2013, p. 216) -“there is agreement on the need to improve supervision and ensure compliance with current self-regulatory codes…Stronger leadership is required from governmental institutions to ensure the effectiveness of policies for regulating marketing and advertising in order to protect children’s health” (Davo-Blanes & Ortiz-Moncada, 2013, p. 223) -“While childhood obesity has driven the regulatory considerations, some ethicists have contributed the viewpoint that governments have a prima facie responsibility to protect and promote the health of the population” (Mehta & Coveney, 2014, p. 22) - “it is necessary to distinguish between medical and public health approaches. The former are focused ‘downstream’ of health problems, employing treatment and education interventions which are premised on assumptions about individual responsibility for health. Public health approaches, by contrast, are focused ‘upstream’ towards the causes of health problems and enhancement of health, employing population interventions which are premised on broad socio-environmental determinants of health. Effectively tackling the problem of children’s exposure to EDNP food marketing would therefore require regulatory approaches rather than individual education approaches” (Mehta & Coveney, 2014, p. 23) -“the FTC report suggest the need for more dimensionalized, holistic, and longitudinal investigations of the marketing system to understand the marketing of industry self-regulated restricted entertainment media” (Grier, 2001, p. 130). 5. What are the strongest and weakest arguments made in the documentaries "Consuming Kids: The Commercialization of Childhood" and "Generation Like" about the harms that marketing and advertising may have in their appeals to children? Explain your evaluations using the five major theories of ethical reasoning. Use the notes below to assess the question. Do not provide a list of facts, use the notes to write in an essay format where the ideas flow well. Documentary Notes •consuming kids: Documentary Notes: (Barbaro, 2008) -marketers: kids influence 700 $ billion spending. Kids influence parent’s purchases on cars, holiday trips... -Corporations Know that "nagging" works. nag factor, repetition, on media is reinforced, The Simpsons and many other TV shows encourage kids to nag to get what they want. -kids are bombarded with marketing messages -FTC, regulatory agency, FTC used to regulate deception in the marketing industry. Kellog lawyers, toy industry, food industry lobbied against FTC regulation. Law changed that FTC has no longer authority to regulate children ads. Reagan's era deregulated kid’s ads industry. It opened the gate for great spending on Kids. 17 billion annually spent on marketing to children compared to 100 million in 1983. FTC and FCC are agencies to protect kids. Many people don’t know their purpose. There is an imbalance -kid's toys are mostly based on movie characters. -Film directors, can be considered as toy makers. -Due to deregulation, marketers Can use kid’s vulnerability to make profits -Marketers try to hook kids to products. -Product Placement effects kids a lot. It's deceptive since it portrays marketing messages when kids are not attentive. -phones are great place to market to kids. Especially on phone apps. -marketers use games on phones or laptops to gain information on kids while marketing products -commercialism has covered schools, schools are there to promote reasoning while Commercialism adverts reasoning. -marketers dissect the market, were they track what they do to improve client's profits. They conduct market researches that are considered unethical by many. For instance, Neuro marketing. They check kids an MRI's while showing an ad, is it ethical? You are manipulating kids." Doing your job is not necessarily ethical" -They market sugar to kids like candy. Sugar is high addictive, they know it. Kids are eating a lot of fast junk food. Diabetes -Ads and the commercial industry have a direct relation with obesity. (Provide a claim) -Other than products, values are being marketed. like self-indulgence, narcissism, materialism -marketing takes advantage at the natural urge to grow up and become mature -WWE markets kids (boys) with values of aggression, domination, and bullying. check relation between bullying and media. -parents believe that if kids are not interacting with media, they would be behind. -educational games are a scam. -Kid are getting deprived from exercising imagination -Kids are now imitating instead of playing. They are being told how to play. -we are creating a super consumer generation. -ADHD problem nowadays. Children's health -there are links anxiety and depression with the consumer culture -Parents have the right to know the benefits and costs of ads on kids Best arguments: -graphic research or neuro marketing -creativity is deprived that have great ramifications -causing anxiety or depression -educational programs for kids are a scam -Parents have the right to make decisions for their kids but what about uneducated parents. -1983 improvement act on FTC -People are not aware of the ramification of ads to kids •Generation like" Documentary. -what are companies doing to kids using technology. Are kids or adults aware -the current generation is obsessed with the amount of likes, friends. -this society takes pride on being a noteworthy fan -social media is considered by many of the youth as "self empowering". -The rise of narcissism and how social media regulates it. social media amplifies obsessions -when you" like" something, u is creating data on you that marketers use -Companies know how to use data to make profits -Fame by association, marketers use people on the social media as ads or marketing campaign -People in social media have become part of the marketing strategy where they spread The word. References Barbaro, A. (Director). (2008). Consuming kids: The commercialization of childhood [Motion picture on DVD]. USA. Davó-Blanes, M. C., Ortiz-Moncada, R., Gil-González, D., Álvarez-Dardet, C., & Lobstein, T. (2013, March 1). Research report: The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain. Appetite, 62, 216-224. doi:10.1016/j.appet.2012.11.030 Grier, S. A. (2001, April 15). The Federal Trade Commission's report on the marketing of violent entertainment to youths: Developing policy-tuned research. Journal of Public Policy & Marketing, 20(1), 123-132. doi:10.1509/jppm.20.1.123.17288 Mehta, K. P., Coveney, J., Ward, P., & Handsley, E. (2014, April). Parents’ and Children’s Perceptions of the Ethics of Marketing Energy-Dense Nutrient-Poor Foods on the Internet: Implications for Policy to Restrict Children’s Exposure. Public Health Ethics, 7(1), 21. Retrieved March 12, 2016, from Edb.