You have been tasked by Western Michigan University to help increase awareness of its new Alumni Center in Heritage Hall. The Heritage Hall Alumni Center has an existing web presence as part of MyWMU (http://www.mywmu.com ).

You have been tasked by Western Michigan University to help increase awareness of its new Alumni Center in Heritage Hall. The Heritage Hall Alumni Center has an existing web presence as part of MyWMU (http://www.mywmu.com ). What technologies, techniques, and offerings should the Office of Development & Alumni Relations use to promote the Alumni Center’s existence, increase donations, and attract the various interested parties and stakeholders to the new facility? (The building offers exceptional banquet facilities, etc.) Make sure to be specific in terms of what the organization should do. Also offer examples as well as sources to support your points.